Eureka AI

Alpha Signal Report โ€” FLUT US

Flutter Entertainment inc  ยท  Eureka AI ยท Telco Intelligence Framework

Ticker
FLUT US
Flutter Entertainment inc
Funnel Stages
6
Alpha Points
6
Peak / Day
845,409
Window
90 days
06 Apr 2026
Alpha Point signals only
Daily Visitors โ€” Last 90 Days
06 Apr 2026 โ†’ 04 Jul 2026

๐Ÿ“Š Signal Breakdown

Funnel Stage URLs (Alpha Signal) URLs (Alpha Point) Avg Daily Unique Visitors
New User Acquisition71704.4
Login12210534.5
Open App2457787.0
Marketing2608329.2
User Engagement4478871.2
Commerce Intent2128354.3
Transactional Activity2242577.5
Loyalty Activity401548.5
Churn Risk1701045.2
Unclassified83010383.5
Total26021โ€”

๐Ÿท๏ธ KPI Classification

KPIScopeAccuracyRelevance
๐Ÿ‡ฌ๐Ÿ‡ง UK & Ireland RevenueUK4486
๐Ÿ‡บ๐Ÿ‡ธ US RevenueUS9864
โ—‹ International RevenueOTHER3390
โ—‹ Total RevenueOTHER7471

๐Ÿ“ˆ KPI Actuals

๐Ÿ“Œ Matched KPI: International Revenue  ยท  See classification โ†‘
QuarterValueQoQ %
Q1 2022USD1,550.0millions
Q2 2022USD1,531.0millionsโ–ผ 1.2%
Q3 2022USD1,540.0millionsโ–ฒ 0.6%
Q4 2022USD1,737.0millionsโ–ฒ 12.8%
Q1 2023USD1,847.0millionsโ–ฒ 6.3%
Q2 2023USD1,904.0millionsโ–ฒ 3.1%
Q3 2023USD1,730.0millionsโ–ผ 9.1%
Q4 2023USD1,905.0millionsโ–ฒ 10.1%
Q1 2024USD1,987.0millionsโ–ฒ 4.3%
Q2 2024USD2,084.0millionsโ–ฒ 4.9%
Q3 2024USD1,998.0millionsโ–ผ 4.1%
Q4 2024USD2,181.0millionsโ–ฒ 9.2%
Q1 2025USD1,999.0millionsโ–ผ 8.3%
Q2 2025USD2,396.0millionsโ–ฒ 19.9%
Q3 2025USD2,427.3millionsโ–ฒ 1.3%
Q4 2025USD2,595.0millionsโ–ฒ 6.9%
Q1 2026USD2,541.0millionsโ–ผ 2.1%

๐Ÿ“‰ KPI Trend & Telco Overlay

Select a KPI metric and a telco signal + metric to overlay. KPI values (bars = reported actual, lines = consensus & IDEA estimates) share the left axis. The telco metric plots on an independent right axis to handle the different scale.

Reported Actual Consensus Estimate IDEA Estimate Telco Alpha Point (right axis) Telco Alpha Point QTD (right axis)

๐Ÿ”— Signal Correlation Analysis

โœ… Overlap: Q4 2025 โ†’ Q1 2026 (2 quarters)

Signal Correlation โ€” All Funnel Stages

Alpha SignalMetric Signal Score Telco ฮ”% KPI ฮ”% Dir โœ“ Gap (pp)
Transactional ActivityDuration/Hit (min)99.8-2.2%-2.1%โœ…0.1
Open AppTotal Active Users99.8-2.0%-2.1%โœ…0.1
Transactional ActivityTotal Data (MB)99.2-2.3%-2.1%โœ…0.2
Open AppTotal Data (MB)99.2-1.8%-2.1%โœ…0.3
Transactional ActivityTotal Sessions99.0-1.8%-2.1%โœ…0.3
Transactional ActivityTotal Duration (hrs)99.0-1.8%-2.1%โœ…0.3
Commerce IntentDuration/Hit (min)98.5-1.6%-2.1%โœ…0.5
UnclassifiedHits per User98.3-2.6%-2.1%โœ…0.5
Open AppHits/Session97.8-2.8%-2.1%โœ…0.7
UnclassifiedAvg KB Download/User97.3-1.2%-2.1%โœ…0.8
User EngagementDuration/Hit (min)96.9-1.1%-2.1%โœ…1.0
Commerce IntentAvg Duration/User (min)96.0-0.8%-2.1%โœ…1.3
Commerce IntentSessions/User96.0-0.8%-2.1%โœ…1.3
Churn RiskHits/Session95.9-3.4%-2.1%โœ…1.3
MarketingDuration/Hit (min)95.9-3.4%-2.1%โœ…1.3
Open AppTotal Hits95.7-0.7%-2.1%โœ…1.4
New User AcquisitionAvg KB Download/User95.0-0.5%-2.1%โœ…1.6
New User AcquisitionDuration/Hit (min)95.0-0.5%-2.1%โœ…1.6
Transactional ActivityAvg Active Users/Day94.8-3.7%-2.1%โœ…1.7
LoginHits/Session94.2-0.2%-2.1%โœ…1.8
Churn RiskAvg KB Download/User94.1-0.2%-2.1%โœ…1.9
Transactional ActivityTotal KB Download92.7-4.5%-2.1%โœ…2.4
UnclassifiedHits/Session92.2-4.6%-2.1%โœ…2.5
Churn RiskAvg Duration/User (min)91.5-4.9%-2.1%โœ…2.8
Churn RiskSessions/User91.4-4.9%-2.1%โœ…2.8
Open AppAvg KB Download/User91.0-5.1%-2.1%โœ…3.0
Transactional ActivityTotal Active Users88.9-5.8%-2.1%โœ…3.7
New User AcquisitionTotal Hits88.9-5.8%-2.1%โœ…3.8
New User AcquisitionTotal Duration (hrs)87.7-6.3%-2.1%โœ…4.2
New User AcquisitionTotal Sessions87.7-6.3%-2.1%โœ…4.2
Loyalty ActivityDuration/Hit (min)87.0-6.6%-2.1%โœ…4.5
Open AppTotal KB Download86.1-7.0%-2.1%โœ…4.9
Churn RiskHits per User83.5-8.1%-2.1%โœ…6.0
New User AcquisitionHits per User78.3-10.6%-2.1%โœ…8.6
New User AcquisitionAvg Duration/User (min)77.4-11.1%-2.1%โœ…9.0
New User AcquisitionSessions/User77.4-11.1%-2.1%โœ…9.0
LoginTotal Data (MB)58.7-28.4%-2.1%โœ…26.3
LoginData KB per User57.7-30.2%-2.1%โœ…28.1
LoginTotal KB Download57.2-31.2%-2.1%โœ…29.1
LoginAvg KB Download/User56.4-33.0%-2.1%โœ…30.9
Churn RiskData KB per User0.0+1.3%-2.1%โŒ3.4
Churn RiskTotal Data (MB)0.0+12.2%-2.1%โŒ14.3
LoginTotal KB Uploaded0.0+41.6%-2.1%โŒ43.7
LoginHits per User0.0+0.6%-2.1%โŒ2.7
LoginTotal Hits0.0+3.3%-2.1%โŒ5.4
LoginAvg Hits/Day0.0+5.6%-2.1%โŒ7.7
LoginAvg Active Users/Day0.0+4.9%-2.1%โŒ7.0
LoginTotal Active Users0.0+2.7%-2.1%โŒ4.7
Commerce IntentTotal Sessions0.0+6.6%-2.1%โŒ8.7
Commerce IntentHits/Session0.0+1.7%-2.1%โŒ3.7
Commerce IntentAvg KB Download/User0.0+7.2%-2.1%โŒ9.3
Commerce IntentTotal Duration (hrs)0.0+6.6%-2.1%โŒ8.7
Commerce IntentAvg KB Upload/User0.0+14.0%-2.1%โŒ16.1
Commerce IntentHits per User0.0+0.8%-2.1%โŒ2.9
Commerce IntentTotal KB Download0.0+15.3%-2.1%โŒ17.4
Commerce IntentTotal KB Uploaded0.0+22.6%-2.1%โŒ24.7
Commerce IntentTotal Data (MB)0.0+16.7%-2.1%โŒ18.7
Commerce IntentData KB per User0.0+8.5%-2.1%โŒ10.6
Commerce IntentTotal Active Users0.0+7.5%-2.1%โŒ9.6
Churn RiskTotal Sessions0.0+5.3%-2.1%โŒ7.4
Churn RiskTotal Duration (hrs)0.0+5.3%-2.1%โŒ7.4
Churn RiskDuration/Hit (min)0.0+3.5%-2.1%โŒ5.6
Churn RiskAvg KB Upload/User0.0+13.5%-2.1%โŒ15.6
Commerce IntentAvg Hits/Day0.0+10.8%-2.1%โŒ12.9
Commerce IntentTotal Hits0.0+8.4%-2.1%โŒ10.5
Commerce IntentAvg Active Users/Day0.0+9.9%-2.1%โŒ12.0
Churn RiskAvg Active Users/Day0.0+13.2%-2.1%โŒ15.3
Churn RiskTotal Active Users0.0+10.7%-2.1%โŒ12.8
Churn RiskAvg Hits/Day0.0+4.0%-2.1%โŒ6.1
Churn RiskTotal Hits0.0+1.8%-2.1%โŒ3.9
Churn RiskTotal KB Download0.0+10.5%-2.1%โŒ12.6
Churn RiskTotal KB Uploaded0.0+25.7%-2.1%โŒ27.7
Loyalty ActivityTotal KB Uploaded0.0+27.0%-2.1%โŒ29.1
LoginAvg Duration/User (min)0.0+0.9%-2.1%โŒ2.9
MarketingTotal KB Download0.0+20.5%-2.1%โŒ22.5
MarketingHits per User0.0+5.3%-2.1%โŒ7.4
MarketingAvg Hits/Day0.0+12.7%-2.1%โŒ14.8
MarketingTotal Hits0.0+10.2%-2.1%โŒ12.3
MarketingAvg Active Users/Day0.0+7.0%-2.1%โŒ9.1
MarketingTotal Active Users0.0+4.7%-2.1%โŒ6.8
Loyalty ActivityHits/Session0.0+7.1%-2.1%โŒ9.2
Loyalty ActivitySessions/User0.0+3.0%-2.1%โŒ5.1
Loyalty ActivityTotal Sessions0.0+4.8%-2.1%โŒ6.9
Loyalty ActivityAvg Duration/User (min)0.0+3.0%-2.1%โŒ5.1
Loyalty ActivityTotal Duration (hrs)0.0+4.8%-2.1%โŒ6.9
MarketingTotal KB Uploaded0.0+31.6%-2.1%โŒ33.6
MarketingAvg KB Download/User0.0+15.1%-2.1%โŒ17.2
MarketingAvg KB Upload/User0.0+25.7%-2.1%โŒ27.8
MarketingData KB per User0.0+17.6%-2.1%โŒ19.6
MarketingTotal Data (MB)0.0+23.1%-2.1%โŒ25.1
New User AcquisitionAvg Hits/Day0.0+0.9%-2.1%โŒ3.0
Loyalty ActivityTotal Data (MB)0.0+160.9%-2.1%โŒ163.0
Loyalty ActivityAvg KB Download/User0.0+181.0%-2.1%โŒ183.1
Loyalty ActivityData KB per User0.0+156.4%-2.1%โŒ158.5
Loyalty ActivityAvg KB Upload/User0.0+24.8%-2.1%โŒ26.9
LoginDuration/Hit (min)0.0+0.2%-2.1%โŒ2.3
LoginTotal Sessions0.0+3.6%-2.1%โŒ5.6
LoginAvg KB Upload/User0.0+38.0%-2.1%โŒ40.0
LoginSessions/User0.0+0.9%-2.1%โŒ3.0
Loyalty ActivityTotal Active Users0.0+1.8%-2.1%โŒ3.8
Loyalty ActivityAvg Active Users/Day0.0+4.0%-2.1%โŒ6.1
Loyalty ActivityTotal Hits0.0+12.3%-2.1%โŒ14.3
Loyalty ActivityAvg Hits/Day0.0+14.8%-2.1%โŒ16.8
Loyalty ActivityHits per User0.0+10.3%-2.1%โŒ12.4
Loyalty ActivityTotal KB Download0.0+185.9%-2.1%โŒ188.0
LoginTotal Duration (hrs)0.0+3.6%-2.1%โŒ5.6
Open AppAvg Hits/Day0.0+1.5%-2.1%โŒ3.6
Open AppAvg Active Users/Day0.0+0.2%-2.1%โŒ2.2
New User AcquisitionHits/Session0.0+0.5%-2.1%โŒ2.6
New User AcquisitionTotal KB Download0.0+4.9%-2.1%โŒ6.9
New User AcquisitionData KB per User0.0+11.6%-2.1%โŒ13.7
New User AcquisitionTotal Data (MB)0.0+17.6%-2.1%โŒ19.7
New User AcquisitionTotal KB Uploaded0.0+137.9%-2.1%โŒ140.0
New User AcquisitionAvg KB Upload/User0.0+125.8%-2.1%โŒ127.9
MarketingAvg Duration/User (min)0.0+1.8%-2.1%โŒ3.8
MarketingTotal Duration (hrs)0.0+6.5%-2.1%โŒ8.6
MarketingTotal Sessions0.0+6.5%-2.1%โŒ8.6
MarketingSessions/User0.0+1.8%-2.1%โŒ3.8
New User AcquisitionTotal Active Users0.0+5.4%-2.1%โŒ7.5
MarketingHits/Session0.0+3.5%-2.1%โŒ5.6
New User AcquisitionAvg Active Users/Day0.0+12.9%-2.1%โŒ15.0
Open AppData KB per User0.0+0.2%-2.1%โŒ2.3
Transactional ActivityTotal Hits0.0+0.4%-2.1%โŒ2.5
Open AppDuration/Hit (min)0.0+2.9%-2.1%โŒ4.9
Open AppTotal Sessions0.0+2.1%-2.1%โŒ4.2
Open AppSessions/User0.0+4.2%-2.1%โŒ6.3
Open AppAvg Duration/User (min)0.0+4.2%-2.1%โŒ6.3
Transactional ActivityTotal KB Uploaded0.0+25.6%-2.1%โŒ27.6
Transactional ActivityHits per User0.0+6.6%-2.1%โŒ8.7
Transactional ActivityAvg Hits/Day0.0+2.6%-2.1%โŒ4.7
Transactional ActivityAvg KB Upload/User0.0+33.3%-2.1%โŒ35.4
Transactional ActivityAvg KB Download/User0.0+1.5%-2.1%โŒ3.5
Transactional ActivityData KB per User0.0+3.7%-2.1%โŒ5.8
Transactional ActivityAvg Duration/User (min)0.0+4.3%-2.1%โŒ6.4
Open AppTotal Duration (hrs)0.0+2.1%-2.1%โŒ4.2
Open AppAvg KB Upload/User0.0+38.6%-2.1%โŒ40.6
Open AppTotal KB Uploaded0.0+35.8%-2.1%โŒ37.9
Open AppHits per User0.0+1.3%-2.1%โŒ3.4
UnclassifiedAvg Active Users/Day0.0+11.7%-2.1%โŒ13.7
UnclassifiedTotal Active Users0.0+9.2%-2.1%โŒ11.3
Transactional ActivityHits/Session0.0+2.2%-2.1%โŒ4.3
Transactional ActivitySessions/User0.0+4.3%-2.1%โŒ6.4
UnclassifiedTotal KB Download0.0+7.9%-2.1%โŒ10.0
UnclassifiedTotal KB Uploaded0.0+31.1%-2.1%โŒ33.2
UnclassifiedTotal Data (MB)0.0+12.9%-2.1%โŒ15.0
UnclassifiedAvg Hits/Day0.0+8.8%-2.1%โŒ10.9
UnclassifiedData KB per User0.0+3.3%-2.1%โŒ5.4
UnclassifiedAvg KB Upload/User0.0+20.0%-2.1%โŒ22.1
UnclassifiedAvg Duration/User (min)0.0+2.1%-2.1%โŒ4.2
UnclassifiedTotal Duration (hrs)0.0+11.6%-2.1%โŒ13.6
UnclassifiedDuration/Hit (min)0.0+4.8%-2.1%โŒ6.9
UnclassifiedTotal Sessions0.0+11.6%-2.1%โŒ13.6
UnclassifiedSessions/User0.0+2.1%-2.1%โŒ4.2
UnclassifiedTotal Hits0.0+6.4%-2.1%โŒ8.5
User EngagementTotal Active Users0.0+8.9%-2.1%โŒ11.0
User EngagementAvg Active Users/Day0.0+11.3%-2.1%โŒ13.4
User EngagementAvg Hits/Day0.0+16.7%-2.1%โŒ18.7
User EngagementTotal Hits0.0+14.1%-2.1%โŒ16.2
User EngagementTotal KB Download0.0+20.9%-2.1%โŒ23.0
User EngagementTotal KB Uploaded0.0+35.6%-2.1%โŒ37.7
User EngagementTotal Data (MB)0.0+22.6%-2.1%โŒ24.7
User EngagementHits per User0.0+4.8%-2.1%โŒ6.9
User EngagementData KB per User0.0+12.7%-2.1%โŒ14.7
User EngagementAvg KB Download/User0.0+11.1%-2.1%โŒ13.2
User EngagementTotal Duration (hrs)0.0+12.9%-2.1%โŒ14.9
User EngagementAvg KB Upload/User0.0+24.6%-2.1%โŒ26.7
User EngagementAvg Duration/User (min)0.0+3.7%-2.1%โŒ5.7
User EngagementTotal Sessions0.0+12.9%-2.1%โŒ14.9
User EngagementSessions/User0.0+3.7%-2.1%โŒ5.8
User EngagementHits/Session0.0+1.1%-2.1%โŒ3.2

Signal Score Heatmap

๐Ÿ“Š QoQ Funnel Comparison

Horizontal bars show volume per funnel stage for the two most recent overlapping quarters. Gray = previous quarter  ยท  Teal = current quarter  ยท  % = QoQ change. Toggle metric via dropdown. Alpha Point view shows key signals only.

Q4 2025
Q1 2026
Q3 2026 QTD (to 2026-07-04, 4d / 92d)

๐Ÿ”— URL Ranking

Compare:
Alpha Point:
URLAppAlpha Signal Alpha Point TPE Total Active Users Q4 2025 Q1 2026 QoQ Growth
register.skybet.comSkybetNew User Acquisition๐ŸŽฏ Alpha PointAuthentication4,64656,9474,646โ€”
register.paddypower.comPaddy PowerNew User Acquisitionโ€”Authentication1,41816,6731,418โ€”
register.betfair.comBetFairNew User Acquisitionโ€”Authentication20,0897,051โ€”โ€”
verification.skybet.comSkybetNew User Acquisitionโ€”Authentication6275,722627โ€”
onboarding.tombola.co.ukTombolaNew User Acquisitionโ€”Main Website / Portal6,589โ€”โ€”โ€”
verification.paddypower.comPaddy PowerNew User Acquisitionโ€”Authentication4,7272,301โ€”โ€”
register.skybetservices.comSkybetNew User Acquisitionโ€”Authentication1,278โ€”โ€”โ€”
identitysso.paddypower.comPaddy PowerLogin๐ŸŽฏ Alpha PointAuthentication188,4962,952,447188,496โ€”
identitysso.skybet.comSkybetLogin๐ŸŽฏ Alpha PointAuthentication121,9701,902,687121,970โ€”
identitysso.skybetservices.comSkybetLoginโ€”Authentication72,6231,684,34572,623โ€”
sib.skybet.comSkybetLoginโ€”API Call84,1281,215,14584,128โ€”
client.tombola.co.ukTombolaLoginโ€”Main Website / Portal30,866645,67330,866โ€”
myaccount.paddypower.comPaddy PowerLoginโ€”Authentication42,759654,17142,759โ€”
identitysso.betfair.comBetFairLoginโ€”Authentication23,042436,20323,042โ€”
account-messaging.paddypower.comPaddy PowerLoginโ€”Authentication31,756469,24831,756โ€”
myaccount.skybet.comSkybetLoginโ€”Authentication25,052420,41925,052โ€”
myaccount.betfair.comBetFairLoginโ€”Mobile App specific Interface9,913176,5509,913โ€”
auth.tombola.comTombolaLoginโ€”Authentication2,25121,8132,251โ€”
account-messaging.betfair.comBetFairLoginโ€”Authentication2,67527,2122,675โ€”
sca.skybet.comSkybetOpen App๐ŸŽฏ Alpha PointPayments & Transactions221,9503,208,168221,950โ€”
www.paddypower.comPaddy PowerOpen App๐ŸŽฏ Alpha PointMain Website / Portal209,5383,610,747209,538โ€”
www.tombola.co.ukTombolaOpen App๐ŸŽฏ Alpha PointMain Website / Portal33,983915,77233,983โ€”
www.tombolaarcade.co.ukTombola ArcadeOpen App๐ŸŽฏ Alpha PointMain Website / Portal25,703597,42225,703โ€”
www.betfair.comBetFairOpen App๐ŸŽฏ Alpha PointMain Website / Portal33,577582,58733,577โ€”
sca.paddypower.comPaddy PowerOpen Appโ€”Authentication148,5962,093,357148,596โ€”
skybet.comSkybetOpen Appโ€”Main Website / Portal77,8041,619,51477,804โ€”
desktop.tombolaarcade.co.ukTombola ArcadeOpen Appโ€”Main Website / Portal24,005496,01424,005โ€”
games.tombolaarcade.co.ukTombola ArcadeOpen Appโ€”Main Website / Portal21,939445,97321,939โ€”
launcher.paddypower.comPaddy PowerOpen Appโ€”Mobile App specific Interface25,986387,99525,986โ€”
sca.betfair.comBetFairOpen Appโ€”Main Website / Portal27,327419,95727,327โ€”
www.skybet.comSkybetOpen Appโ€”Main Website / Portal6,84687,5376,846โ€”
launcher.skybet.comSkybetOpen Appโ€”Main Website / Portal29,278401,86429,278โ€”
sca.cdnppb.netPaddy PowerOpen Appโ€”Authentication31,444358,37231,444โ€”
www.pokerstars.ukPokerstarsOpen Appโ€”Main Website / Portal6,542147,7486,542โ€”
launcher.betfair.comBetFairOpen Appโ€”Mobile App specific Interface6,422128,0326,422โ€”
www.rationalcasino.comRational CasinoOpen Appโ€”Main Website / Portal4,64896,8794,648โ€”
casinoapp.pokerstars.ukPokerstarsOpen Appโ€”Content Delivery (CDN)2,50541,4472,505โ€”
myaccount.skybetservices.comSkybetOpen Appโ€”Mobile App specific Interface142,90024,295โ€”โ€”
paddypower.comPaddy PowerOpen Appโ€”Main Website / Portal4,62536,1004,625โ€”
m.skybet.comSkybetOpen Appโ€”Mobile App specific Interface2,54518,2772,545โ€”
sbgm.coSkybetOpen Appโ€”Main Website / Portal2,34118,6432,341โ€”
www.pokerstars.compokerstarsOpen Appโ€”Main Website / Portal28,5081,039โ€”โ€”
skybetservices.comSkybetOpen Appโ€”Main Website / Portal617โ€”โ€”โ€”
promotions.cdnppb.netPaddy Power BetfairMarketingโ€”Ad Service207,7513,516,443207,751โ€”
apisms.paddypower.comPaddy PowerMarketingโ€”Push Notification205,9473,091,461205,947โ€”
promotions.paddypower.comPaddy PowerMarketingโ€”Ad Service32,349885,54332,349โ€”
apismsios.paddypower.comPaddy PowerMarketingโ€”Push Notification138,7252,017,272138,725โ€”
push-subscription.skybet.comSkybetMarketingโ€”Push Notification42,2941,342,16942,294โ€”
push-subscription.paddypower.comPaddy PowerMarketingโ€”Push Notification66,7091,006,80866,709โ€”
promotions.skybet.comSkybetMarketingโ€”Ad Service56,545811,66256,545โ€”
promos.skybet.comSkybetMarketingโ€”Ad Service61,667816,10361,667โ€”
messaging.paddypower.comPaddy PowerMarketingโ€”Chat & Messaging58,911844,22758,911โ€”
messaging.skybet.comSkybetMarketingโ€”Chat & Messaging196,7771,333,975196,777โ€”
promos.paddypower.comPaddy PowerMarketingโ€”Ad Service56,816533,36956,816โ€”
movableink.betfair.comBetFairMarketingโ€”Ad Tracking & Sync21,407390,54921,407โ€”
mypromos.skybet.comSkybetMarketingโ€”Ad Service21,931336,70521,931โ€”
messaging.betfair.comBetFairMarketingโ€”Chat & Messaging29,989255,12829,989โ€”
push-subscription.betfair.comBetFairMarketingโ€”Push Notification11,320205,84511,320โ€”
promos.betfair.comBetFairMarketingโ€”Ad Service8,121154,7058,121โ€”
promotions.betfair.comBetFairMarketingโ€”Ad Service27,298142,60527,298โ€”
t1.mails.skybettingandgaming.comSkybetMarketingโ€”Ad Tracking & Sync6,512101,0556,512โ€”
ads.skybet.comSkybetMarketingโ€”Ad Service8,85187,7278,851โ€”
t.mails.paddypower.comPaddy PowerMarketingโ€”Ad Tracking & Sync1,57447,5781,574โ€”
promotions.skybetservices.comSkybetMarketingโ€”Ad Service1,84120,5621,841โ€”
promotions-assets.tombola.comTombolaMarketingโ€”Ad Service1,11014,1061,110โ€”
checkoutchallenge-click.skybet.comSkybetMarketingโ€”Payments & Transactions14,9331,070โ€”โ€”
t.mail.betfair.comBetFairMarketingโ€”Ad Tracking & Sync9,1082,971โ€”โ€”
l.tombola.co.ukTombolaMarketingโ€”Deep Link570515570โ€”
links.tombola.co.ukTombolaMarketingโ€”Deep Link664โ€”โ€”โ€”
osg.paddypower.comPaddy PowerUser Engagement๐ŸŽฏ Alpha PointMain Website / Portal190,4632,857,868190,463โ€”
assets.sbgcdn.comSkybetUser Engagement๐ŸŽฏ Alpha PointContent Delivery (CDN)181,5452,716,850181,545โ€”
api.tombola.comTombolaUser Engagement๐ŸŽฏ Alpha PointAPI Call34,254735,03034,254โ€”
cbs.betfair.comBetFairUser Engagement๐ŸŽฏ Alpha PointAPI Call47,619798,91647,619โ€”
cdn.tombolaarcade.co.ukTombola ArcadeUser Engagement๐ŸŽฏ Alpha PointContent Delivery (CDN)31,716655,99631,716โ€”
osg.betfair.comBetFairUser Engagement๐ŸŽฏ Alpha PointPayments & transactions45,241693,40845,241โ€”
wss.betfair.comBetFairUser Engagement๐ŸŽฏ Alpha PointChat & Messaging18,697419,59518,697โ€”
osg.skybet.comSkybetUser Engagementโ€”Payments & transactions251,5184,085,275251,518โ€”
pmasbg-assets.skybet.comSkybetUser Engagementโ€”Content Delivery (CDN)220,8553,256,245220,855โ€”
assets.paddypower.comPaddy PowerUser Engagementโ€”Content Delivery (CDN)204,7643,152,370204,764โ€”
sportsgaming.paddypower.comPaddy PowerUser Engagementโ€”Main Website / Portal174,8652,821,860174,865โ€”
images.paddypower.comPaddy PowerUser Engagementโ€”Content Delivery (CDN)182,7271,894,943182,727โ€”
gfe.paddypower.comPaddy PowerUser Engagementโ€”Main Website / Portal67,126997,05267,126โ€”
gfe.skybet.comSkybetUser Engagementโ€”Payments & transactions41,952700,54141,952โ€”
was.betfair.comBetFairUser Engagementโ€”Payments & transactions52,803858,52052,803โ€”
spb.skybet.comSkybetUser Engagementโ€”Push Notification46,359643,94346,359โ€”
infswaassets.tombola.comTombolaUser Engagementโ€”Content Delivery (CDN)2,169,08774,511โ€”โ€”
sbgames.skybet.comSkybetUser Engagementโ€”Payments & transactions60,3151,033,85860,315โ€”
cms-cdn.tombola.comTombolaUser Engagementโ€”Content Delivery (CDN)21,170595,02321,170โ€”
gamelauncher-assets.tombola.comTombolaUser Engagementโ€”Content Delivery (CDN)27,194587,71127,194โ€”
assets.betfair.comBetFairUser Engagementโ€”Content Delivery (CDN)20,800378,58820,800โ€”
superspins.tombola.co.ukTombolaUser Engagementโ€”Main Website / Portal16,485354,50716,485โ€”
gfe.betfair.comBetFairUser Engagementโ€”Main Website / Portal17,137309,76217,137โ€”
games.paddypower.comPaddy PowerUser Engagementโ€”Main Website / Portal23,327384,71523,327โ€”
wsgames.tombola.co.ukTombolaUser Engagementโ€”Main Website / Portal11,669262,56111,669โ€”
dondfree.tombola.co.ukTombolaUser Engagementโ€”Main Website / Portal813,127105,726โ€”โ€”
ie2-ssopp.cdnppb.netPaddy Power BetfairUser Engagementโ€”Content Delivery (CDN)16,017242,53116,017โ€”
ie1-ssopp.cdnppb.netPaddy Power BetfairUser Engagementโ€”Content Delivery (CDN)15,955241,49015,955โ€”
play.paddypower.comPaddy PowerUser Engagementโ€”Mobile App specific Interface3,2995,7033,299โ€”
casino.betfair.comBetFairUser Engagementโ€”Main Website / Portal12,849215,79712,849โ€”
cms.rationalcdn.comRational CasinoUser Engagementโ€”Content Delivery (CDN)3,21467,2553,214โ€”
imgmi.paddypower.comPaddy PowerUser Engagementโ€”Content Delivery (CDN)22,018142,29922,018โ€”
news.paddypower.comPaddy PowerUser Engagementโ€”News & Articles3,87084,5073,870โ€”
videoplayer.betfair.comBetFairUser Engagementโ€”Video on Demand4,30473,9134,304โ€”
media.paddypower.comPaddy PowerUser Engagementโ€”Content Delivery (CDN)3,96557,3993,965โ€”
cdn-platform.tombola.co.ukTombolaUser Engagementโ€”Content Delivery (CDN)3,28652,1513,286โ€”
media.betfair.comBetFairUser Engagementโ€”Content Delivery (CDN)3,91623,5923,916โ€”
cdn.tombola.comTombolaUser Engagementโ€”Content Delivery (CDN)7704,449770โ€”
myactivity.betfair.comBetFairUser Engagementโ€”Mobile App specific Interface17,4284,196โ€”โ€”
es.gr01.pokerstars.comPokerstarsUser Engagementโ€”Mobile App specific Interface2,4219,7112,421โ€”
myactivity.paddypower.comPaddy PowerUser Engagementโ€”Mobile App specific Interface6715,555671โ€”
paddypower.virtuefusion.comPaddy PowerUser Engagementโ€”Mobile App specific Interface4,214518โ€”โ€”
myactivity.skybet.comSkybetUser Engagementโ€”Mobile App specific Interface1,792671โ€”โ€”
bingo.paddypower.comPaddy Power BingoUser Engagementโ€”Payments & Transactions565565โ€”โ€”
cbs.paddypower.comPaddy PowerCommerce Intent๐ŸŽฏ Alpha PointPayments & transactions174,0642,567,140174,064โ€”
strands.betfair.esBetFairCommerce Intent๐ŸŽฏ Alpha PointMobile App specific Interface13,008240,46513,008โ€”
arspp.cdnppb.netPaddy Power BetfairCommerce Intentโ€”Ad Service243,0213,959,188243,021โ€”
sib.paddypower.comPaddy PowerCommerce Intentโ€”Payments & transactions157,1812,137,472157,181โ€”
mypromos.paddypower.comPaddy PowerCommerce Intentโ€”Ad Service147,7972,060,314147,797โ€”
ssc.paddypower.comPaddy PowerCommerce Intentโ€”Payments & transactions65,5591,050,20565,559โ€”
strands.paddypower.comPaddy PowerCommerce Intentโ€”Payments & transactions39,423659,25039,423โ€”
spb.paddypower.comPaddy PowerCommerce Intentโ€”Payments & transactions48,701555,52948,701โ€”
ie2-sscpp.cdnppb.netPaddy Power BetfairCommerce Intentโ€”Content Delivery (CDN)32,546532,82032,546โ€”
pma-s3.paddypower.comPaddy PowerCommerce Intentโ€”Cloud Infrastructure51,867450,00151,867โ€”
strands.betfair.itBetFairCommerce Intentโ€”Mobile App specific Interface13,014240,50313,014โ€”
strands.betfair.roBetFairCommerce Intentโ€”Mobile App specific Interface13,019240,39313,019โ€”
strands.betfair.seBetFairCommerce Intentโ€”Mobile App specific Interface13,009240,49713,009โ€”
strands.betfair.comBetFairCommerce Intentโ€”Mobile App specific Interface13,010240,10813,010โ€”
play.skybet.comSkybetCommerce Intentโ€”Main Website / Portal494,391โ€”โ€”โ€”
exchangegaming.betfair.comBetFairCommerce Intentโ€”Content Delivery (CDN)6,154131,1926,154โ€”
play.betfair.comBetFairCommerce Intentโ€”Mobile App specific Interface383,72769,861โ€”โ€”
spb.betfair.comBetFairCommerce Intentโ€”Main Website / Portal5,40468,0615,404โ€”
sco.paddypower.comPaddy PowerCommerce Intentโ€”Analytics & Tracking4,57443,8344,574โ€”
lps.skybet.comSkybetCommerce Intentโ€”Mobile App specific Interface6,57491,7386,574โ€”
betting.betfair.comBetFairCommerce Intentโ€”Content Delivery (CDN)1,55714,5471,557โ€”
myfunds.skybet.comSkybetTransactional Activity๐ŸŽฏ Alpha PointPayments & Transactions48,915855,13448,915โ€”
myfunds.paddypower.comPaddy PowerTransactional Activity๐ŸŽฏ Alpha PointPayments & transactions32,695544,61032,695โ€”
oapi.betfaircashier.comBetFairTransactional Activity๐ŸŽฏ Alpha PointAPI Call6,095120,1446,095โ€”
frontend.betfaircashier.comBetFairTransactional Activity๐ŸŽฏ Alpha PointPayments & Transactions3,328โ€”โ€”โ€”
scan-pp.paddypower.comPaddy PowerTransactional Activityโ€”URL/Web Security33,558657,53733,558โ€”
spendbudget.skybet.comSkybetTransactional Activityโ€”Payments & Transactions22,744384,20022,744โ€”
scan-inbf.betfair.comBetFairTransactional Activityโ€”Main Website / Portal14,054270,36514,054โ€”
cashier.rationalcdn.comRational CasinoTransactional Activityโ€”Payments & Transactions4,953103,3454,953โ€”
myfunds.betfair.comBetFairTransactional Activityโ€”Mobile App specific Interface12,563212,75412,563โ€”
profitandloss.skybet.comSkybetTransactional Activityโ€”Mobile App specific Interface5,40885,9265,408โ€”
spendbudget.paddypower.comPaddy PowerTransactional Activityโ€”Payments & Transactions16,466260,25916,466โ€”
myspendbudget.paddypower.comPaddy PowerTransactional Activityโ€”Mobile App specific Interface339,063833โ€”โ€”
cashout-exchange.betfair.comBetFairTransactional Activityโ€”Payments & Transactions7,017112,0297,017โ€”
myspendbudget.betfair.comBetFairTransactional Activityโ€”Payments & Transactions3,73056,7193,730โ€”
spendbudget.betfair.comBetFairTransactional Activityโ€”Payments & Transactions4,58075,7724,580โ€”
oapi.ppbcashier.comPaddy PowerTransactional Activityโ€”API Call81,050โ€”โ€”โ€”
checkoutchallenge.skybet.comSkybetTransactional Activityโ€”Payments & Transactions26,8924,449โ€”โ€”
profitandloss.paddypower.comPaddy PowerTransactional Activityโ€”Mobile App specific Interface5938,990593โ€”
cashier.pokerstars.ukPokerstarsTransactional Activityโ€”Payments & Transactions22,8431,047โ€”โ€”
casino.rationalcdn.comRational CasinoTransactional Activityโ€”Payments & Transactions17,6511,005โ€”โ€”
checkoutchallenge-gateway.skybet.comSkybetTransactional Activityโ€”Payments & Transactions16,5041,738โ€”โ€”
profitandloss.betfair.comBetFairTransactional Activityโ€”Payments & Transactions5,887504โ€”โ€”
beatthedrop.paddypower.comPaddy PowerLoyalty Activityโ€”Mobile App specific Interface11,664237,62211,664โ€”
skillzone.paddypower.comPaddy PowerLoyalty Activityโ€”Main Website / Portal16,513196,91716,513โ€”
beatthedrop.betfair.comBetFairLoyalty Activityโ€”Mobile App specific Interface39,81823,840โ€”โ€”
mycards.skybet.comSkybetLoyalty Activityโ€”Mobile App specific Interface1,1791,179โ€”โ€”
wschat.tombola.co.ukTombolaChurn Riskโ€”Chat & Messaging9,493212,2969,493โ€”
safergambling.paddypower.comPaddy PowerChurn Riskโ€”Main Website / Portal2,87781,5652,877โ€”
support.skybet.comSkybetChurn Riskโ€”Main Website / Portal4,40162,5594,401โ€”
wschat-clover.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface3,17958,3363,179โ€”
wschat-shootingstar.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface3,35860,1903,358โ€”
wschat-wishingwell.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface3,15056,0603,150โ€”
wschat-horseshoe.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface2,89053,3272,890โ€”
connect-chat-interface.tombola.comTombolaChurn Riskโ€”Chat & Messaging172,9501,151โ€”โ€”
wschat-ladybird.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface3,02349,3443,023โ€”
wschat-wishbone.tombolaarcade.co.ukTombola ArcadeChurn Riskโ€”Mobile App specific Interface2,90047,8662,900โ€”
helpcenter.paddypower.comPaddy PowerChurn Riskโ€”News & Articles2,99030,4742,990โ€”
safergamblingtools.skybet.comSkybetChurn Riskโ€”URL/Web Security6063,679606โ€”
support.betfair.comBetFairChurn Riskโ€”Chat & Messaging1,710โ€”โ€”โ€”
playerprotection.skybet.comSkybetChurn Riskโ€”URL/Web Security1,671601โ€”โ€”
safergambling.skybettingandgaming.comSkybetChurn Riskโ€”Mobile App specific Interface1,229720โ€”โ€”
safergamblingtools.paddypower.comPaddy PowerChurn Riskโ€”URL/Web Security858858โ€”โ€”
playerprotection.paddypower.comPaddy PowerChurn Riskโ€”URL/Web Security583583โ€”โ€”
ga4.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Analytics & Tracking366,0804,981,787366,080โ€”
apitbdn.skybet.comSkybetUnclassifiedโ€”API Call233,6963,811,815233,696โ€”
was.skybet.comSkybetUnclassifiedโ€”Payments & transactions218,5153,453,930218,515โ€”
regstat.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking186,7973,247,267186,797โ€”
smp.skybet.comSkybetUnclassifiedโ€”Payments & transactions199,8023,149,734199,802โ€”
cbs.skybet.comSkybetUnclassifiedโ€”API Call199,1843,210,642199,184โ€”
clientmetrics.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking205,8413,138,696205,841โ€”
assets.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)219,3493,065,497219,349โ€”
gmimages.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)174,0783,009,327174,078โ€”
content.betfair.comBetFairUnclassifiedโ€”Content Delivery (CDN)130,1412,198,181130,141โ€”
content-s3.betfair.comBetFairUnclassifiedโ€”Content Delivery (CDN)321,5614,165,139321,561โ€”
gmassets.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)153,1102,699,780153,110โ€”
ws.paddypower.comPaddy PowerUnclassifiedโ€”Chat & Messaging158,6092,444,241158,609โ€”
smp.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions168,5632,437,169168,563โ€”
was.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions126,4661,801,110126,466โ€”
frc.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking98,4321,731,65798,432โ€”
ips.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions112,7331,655,309112,733โ€”
regstat.skybet.comSkybetUnclassifiedโ€”Analytics & Tracking91,1911,556,04591,191โ€”
blh.skybet.comSkybetUnclassifiedโ€”Main Website / Portal81,2111,245,95681,211โ€”
fcq.skybet.comSkybetUnclassifiedโ€”Payments & transactions72,8821,173,93772,882โ€”
ie2-gfesbg.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)77,9411,365,81177,941โ€”
ie1-gfesbg.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)77,2181,365,26577,218โ€”
smd.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions68,433957,79368,433โ€”
cro.skybet.comSkybetUnclassifiedโ€”Analytics & Tracking55,175876,15255,175โ€”
gmd.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions64,367922,95864,367โ€”
ssc.skybet.comSkybetUnclassifiedโ€”API Call39,115587,49539,115โ€”
splash.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)2,307,976101,332โ€”โ€”
apitbd.skybet.comSkybetUnclassifiedโ€”API Call51,333715,58251,333โ€”
fcq.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking54,699692,22954,699โ€”
ie2-gfepp.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)37,893636,56837,893โ€”
ie1-gfepp.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)37,235636,10737,235โ€”
uk-aws-cloud-resources-2.tombola.comTombolaUnclassifiedโ€”Cloud Infrastructure25,944722,62325,944โ€”
regstat.betfair.comBetFairUnclassifiedโ€”Analytics & Tracking34,474610,84334,474โ€”
apitbdn.betfair.comBetFairUnclassifiedโ€”API Call38,230597,51638,230โ€”
cro.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking34,792544,60034,792โ€”
gmd.skybet.comSkybetUnclassifiedโ€”Analytics & Tracking53,481721,55053,481โ€”
smd.skybet.comSkybetUnclassifiedโ€”Payments & transactions30,122449,24030,122โ€”
pma-s3.betfair.comBetFairUnclassifiedโ€”API Call23,167448,28723,167โ€”
smp.betfair.comBetFairUnclassifiedโ€”Payments & Transactions29,193451,72329,193โ€”
gmd.betfair.comBetFairUnclassifiedโ€”Analytics & Tracking40,236478,53840,236โ€”
apitbdn.betfair.netBetFairUnclassifiedโ€”API Call28,169447,19028,169โ€”
dcc.paddypower.comPaddy PowerUnclassifiedโ€”Payments & transactions44,326617,64244,326โ€”
regstat.skybetservices.comSkybetUnclassifiedโ€”Analytics & Tracking10,084329,21110,084โ€”
ssc.betfair.comBetFairUnclassifiedโ€”API Call17,859345,48217,859โ€”
ero.betfair.comBetFairUnclassifiedโ€”Payments & Transactions17,651375,32817,651โ€”
apiems.betfair.comBetFairUnclassifiedโ€”API Call17,961378,54617,961โ€”
lbr.betfair.comBetFairUnclassifiedโ€”Payments & Transactions17,273368,82317,273โ€”
api.rum.obs.flutterint.comflutterintUnclassifiedโ€”Analytics & Tracking26,900375,87126,900โ€”
bvp.skybet.comSkybetUnclassifiedโ€”Payments & transactions17,521344,68017,521โ€”
grouting.paddypower.comPaddy PowerUnclassifiedโ€”Analytics & Tracking1,070,288135,198โ€”โ€”
bme.skybet.comSkybetUnclassifiedโ€”Main Website / Portal5,153183,9195,153โ€”
dcc.betfair.comBetFairUnclassifiedโ€”Main Website / Portal20,344303,58820,344โ€”
cos.betfair.comBetFairUnclassifiedโ€”Main Website / Portal13,660273,84613,660โ€”
ie2ems.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)12,751281,66812,751โ€”
ie1ems.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)12,993249,13512,993โ€”
smd.betfair.comBetFairUnclassifiedโ€”Main Website / Portal15,525248,45415,525โ€”
ie2-gfebf.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)11,004231,74711,004โ€”
ie1-gfebf.cdnppb.netPaddy Power BetfairUnclassifiedโ€”Content Delivery (CDN)10,784231,75710,784โ€”
bvp.paddypower.comPaddy PowerUnclassifiedโ€”Main Website / Portal15,657239,44215,657โ€”
api.pokerstars.compokerstarsUnclassifiedโ€”API Call4,969103,7944,969โ€”
usp.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface9,770182,0809,770โ€”
sib.betfair.comBetFairUnclassifiedโ€”API Call15,172198,90515,172โ€”
arc-aws-cf-cloud-resources.tombola.comTombolaUnclassifiedโ€”Cloud Infrastructure9,257169,5079,257โ€”
cmsadmin.tombola.comTombolaUnclassifiedโ€”Main Website / Portal6,736149,4296,736โ€”
blh.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface11,462166,17011,462โ€”
fcq-service.betfair.comBetFairUnclassifiedโ€”API Call10,548158,31610,548โ€”
apiemsios.betfair.comBetFairUnclassifiedโ€”API Call9,489176,0449,489โ€”
ips.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface9,223157,7009,223โ€”
cro.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface9,009157,7849,009โ€”
apitbdn-store.betfair.netBetFairUnclassifiedโ€”Mobile App specific Interface8,471151,4868,471โ€”
usp.paddypower.comPaddy PowerUnclassifiedโ€”Ad Service7,997119,0257,997โ€”
apitbd.betfair.comBetFairUnclassifiedโ€”API Call10,881123,96810,881โ€”
vqa.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface5,328112,9215,328โ€”
collector.pokerstars.ukpokerstarsUnclassifiedโ€”Analytics & Tracking4,66497,0464,664โ€”
analytics-api.tombola.co.ukTombolaUnclassifiedโ€”API Call25,628178,68225,628โ€”
acms.acms-flutter.comAcms FlutterUnclassifiedโ€”System Configuration4,15684,9304,156โ€”
etx.betfair.comBetFairUnclassifiedโ€”Mobile App specific Interface4,53969,9234,539โ€”
data.tombola.servicesTombolaUnclassifiedโ€”Data Feed4,301173,0324,301โ€”
cms.tombola.comTombolaUnclassifiedโ€”Mobile App specific Interface3,33055,9563,330โ€”
sco.skybet.comSkybetUnclassifiedโ€”Analytics & Tracking3,92849,1953,928โ€”
live-snow-plow-public.tombola.comTombolaUnclassifiedโ€”Live Stream120,519โ€”โ€”โ€”
umbraco.tombola.co.ukTombolaUnclassifiedโ€”Main Website / Portal72,109โ€”โ€”โ€”
dacdrftp.tools.flutter.comflutterUnclassifiedโ€”System Configuration22,396โ€”โ€”โ€”

๐Ÿค– AI Insights

AI insights not available.

๐Ÿ“– Metric Glossary

Definitions, SQL formulas, and interpretation guidance for all 17 metrics used across the URL Ranking, QoQ Funnel, and Signal Correlation sections.

๐Ÿ“ Signal Score (0โ€“100)
Computed per (Alpha Signal ร— Metric ร— KPI) pair across overlapping quarters:
โ€ข 50 pts โ€” direction match: QoQ direction of the telco signal matches the KPI direction
โ€ข up to 50 pts โ€” magnitude closeness via exponential decay: 50 ร— eโˆ’gap/15, where gap = |Telco ฮ”% โˆ’ KPI ฮ”%|. A 5 pp gap โ‰ˆ 37 pts; 15 pp gap โ‰ˆ 18 pts; 30 pp gap โ‰ˆ 3 pts. Magnitude points are only awarded when direction matches.

Score bands: โ‰ฅ 85 very strong; 70โ€“85 strong; 50โ€“70 moderate; < 50 weak or inverse.
Session definition (UK telco convention): A session is defined as a continuous block of activity within a 15-minute inactivity window. Because the raw data records total duration but not explicit session IDs, session count is derived as visited_duration_total รท 15. This aligns with standard UK network analytics practice and links directly to hit-count analysis โ€” Hits/Session bridges the two measures.
Metric Formula (SQL basis) What it tells you
๐Ÿ‘ฅ Users
Total Active UsersSUM(visitor_total)Total unique visitors to a URL across the full analysis window. The primary volume signal.
Avg Active Users/DaySUM(visitor_total) / COUNT(DISTINCT visited_date)Average number of distinct users per day. Smooths out weekends and one-off spikes to show steady-state engagement.
๐ŸŽฏ Hits (Events)
Total HitsSUM(visited_event_count)Total network events recorded โ€” page loads, API calls, asset requests. A measure of raw activity volume.
Avg Hits/DaySUM(visited_event_count) / COUNT(DISTINCT visited_date)Average daily event count. Useful for comparing activity intensity across signals with different time coverage.
Hits per UserSUM(visited_event_count) / SUM(visitor_total)How many events each user generates on average. High values indicate power users or feature-rich pages.
๐Ÿ“ฆ Data Volume
Total KB DownloadSUM(visited_download_data) / 1024Total data downloaded by users (KB). Heavy downloads suggest rich content delivery โ€” video, large assets, data sync.
Total KB UploadedSUM(visited_upload_data) / 1024Total data uploaded by users (KB). High upload signals user-generated content or active two-way interactions.
Total Data (MB)(SUM(visited_download_data) + SUM(visited_upload_data)) / (1024 ร— 1024)Combined download + upload in MB. Captures total data footprint regardless of direction.
Data KB per User(download + upload) / SUM(visitor_total) / 1024Average total data transferred per user. High values indicate data-intensive workflows.
Avg KB Download/UserSUM(visited_download_data) / SUM(visitor_total) / 1024Download intensity per user. Distinguishes download-heavy signals (e.g. content delivery) from purely interactive ones.
Avg KB Upload/UserSUM(visited_upload_data) / SUM(visitor_total) / 1024Upload intensity per user. High values flag user-submitted content, form posts, or sync-heavy flows.
โฑ Duration
Total Duration (hrs)SUM(visited_duration_total) / 60Total time (hours) all users spent on the URL across the period. Captures aggregate engagement depth.
Avg Duration/User (min)SUM(visited_duration_total) / SUM(visitor_total)Average minutes each user spends on a URL per visit. A proxy for stickiness โ€” higher means more time-on-task.
Duration/Hit (min)SUM(visited_duration_total) / SUM(visited_event_count)Average time per network event. Low values suggest rapid sequential requests (e.g. CDN assets); high values suggest deliberate user actions.
๐Ÿ” Sessions
Total SessionsSUM(visited_duration_total) / 15Estimated number of usage sessions, using a 15-minute inactivity window. Standard telco convention: duration รท 15 = session count.
Sessions/User(SUM(visited_duration_total) / 15) / SUM(visitor_total)How many sessions each user initiates on average. More sessions = more frequent but potentially shorter visits.
Hits/SessionSUM(visited_event_count) / (SUM(visited_duration_total) / 15)Events per session. Reflects in-session activity depth. High values mean rich, multi-step interactions within each sitting.
Eureka Eureka AI ยท Telco Intelligence Framework ยท FLUT US Alpha Signal Report